Reach every bike shop in
one relationship.
The Musette Supply Co. connects indie brands to a national network of independent bike dealers, without the cost, complexity, or compromise of traditional distribution.
Awesome brands can't scale at retail.
Retail can't source awesome brands at scale.
The Musette Supply Co. fixes both.
Independent brands are
locked out of retail.
Small brands are critically under-resourced beyond design, development, and manufacturing. Selling at scale is out of scope, and traditional distribution channels are hard to access and costly.
You built an incredible product. Now what?
You've poured everything into your brand: the design, the engineering, the story. But getting it into shops? That's a different business entirely. Traditional distributors demand volume you can't commit to. Building your own dealer network takes years and staff you can't afford.
Meanwhile, the cyclists who would love your product never see it because they're walking into shops that only carry what the big distributors push.
Distribution is expensive
Traditional distributors take steep margins and demand volume minimums that small brands can't hit.
No retail relationships
Managing dozens of individual dealer accounts requires sales staff, logistics, and infrastructure you don't have.
Invisible to cyclists
Without retail presence, your brand misses the place where cyclists discover and fall in love with new gear.
A platform built to get your
brand into shops.
One relationship. One logistics hub. A national footprint of independent dealers who are motivated to carry and promote your products.
From your warehouse
to their walls.
A streamlined path from production to the shop floor, designed for brands that want retail presence without the overhead.
Aggregated Pre-Season Orders
Member shops commit to multi-shop, pre-season orders on identified evergreen SKUs. You get predictable demand and volume, not sporadic one-off reorders.
Ship to One Hub
Send your products to one central distribution point. The co-op handles warehousing, fulfillment, and retailer relationships on your behalf.
Reach Every Member Shop
Your brand goes live across the network. Member shops are incentivized to carry and promote co-op brands, bringing your story directly to engaged cyclists.
We amplify your brand.
Co-Op Marketing Suite
Our marketing tools amplify your brand across every member shop, driving awareness with cyclists who are actively seeking discovery.
Simplified Operations
One invoice. One relationship. One shipping destination. No need to manage dozens of small retailer accounts, terms, or logistics independently.
IBDs are where cyclists discover new brands.
The Musette co-op gives you a network of passionate, community-rooted shops that are aligned with your brand values, not just moving volume.
Partner With UsPartner with The Musette Supply Co.
Tell us about your brand and we'll be in touch to explore how The Musette can get your products into shops across the country.