Your shop deserves better margins.
The Musette Supply Co. is a cooperative owned and governed by its member shops - aggregating buying power, marketing reach, and operational leverage to give you the scale of a national chain while preserving the soul of your local shop.
Independent shops are
getting squeezed.
Shrinking margins, aggressive DTC competition from major brands, and rising operational overhead are creating a perfect storm for independent bike dealers.
Best of both worlds.
Efficiency of a distributor. Buying power of a wholesaler. Member control and profit sharing. The Musette Supply Co. is a hybrid model designed to put power back in the hands of shop owners.
Built for your shop.
Every benefit is designed to solve the specific challenges independent bike dealers face every day.
Volume discounts you can't reach alone.
Pool orders across the co-op to hit the highest dealer-level discounts, commit to evergreen SKU pre-season orders, and negotiate extended Net 120 dating to preserve cash flow during winter months.
- Pool orders to hit highest dealer-level discounts (5–10% better margins)
- Commit to 5–10 evergreen SKUs via massive multi-shop pre-season orders
- Negotiate Net 120 extended dating to preserve cash flow in winter months
Products that only your shop carries.
Source high-margin consumables directly from manufacturers with co-op branding, plus access an exclusive controlled bike brand that will never appear at big-box competitors.
- Source high-margin consumables (bottles, tubes, cables) under co-op branding
- Exclusive controlled bike brand available only at member shops - not big-box
- Central shadow inventory for 1-day shipping when your shop is out of stock
Lower costs across the board.
Leverage the co-op's collective scale to negotiate better rates on everything from credit card processing to freight, shipping, liability insurance, and financing.
- Co-op credit line via Synchrony or Wells Fargo for better financing rates
- Group rates on credit card processing, freight, shipping, and liability insurance
- Marketing suite to position your shop as the destination for discovery
Choose your level.
Every tier gives you access to the collective power of the co-op. Higher tiers unlock deeper benefits and governance participation.
Access the negotiated buying group and start saving immediately on the essentials.
- Access to negotiated buying group
- Co-op wholesale rates on consumables
- Group credit card processing rates
All Bronze benefits plus private label access, inventory shadowing, and marketing tools.
- Everything in Bronze
- Private label rights & co-op branding
- Inventory shadowing + 1-day ship
- Full marketing suite
Full co-op ownership with a voting seat on the board, profit sharing, and succession support.
- Everything in Silver
- Voting seat on Board of Directors
- Profit sharing (patronage dividends)
- Succession planning support
Your co-op. Your rules.
The Musette Supply Co. is run by its members. Profits returned based on purchasing volume. Every decision shaped by the shops themselves.
1 Shop = 1 Vote
No matter the shop's revenue or size, each member gets one vote on the Board of Directors and major strategic decisions.
Patronage Dividends
Profits are distributed back to member shops pro-rata based on total purchasing volume through the co-op. Your success is shared.
The scale of a chain.
The soul of your shop.
The Musette Supply Co. exists to make independent bike dealers stronger, together. Join the co-op and take back your margins, your shelf, and your future.
Join the Co-OpJoin the cooperative.
Tell us about your shop and we'll be in touch to walk through how membership works and what it means for your bottom line.